An exclusive report reports that Amazon is expected to update its latest Fire TV user interface on all three of its Fire TV devices, including the Fire TV Stick 4K, Fire TV, and Fire TV Cube, in March. The new UI has recently been launched on the newest Fire TV Stick and Fire TV Stick Lite.
More is being said about Amazon’s attempts to build a modern Fire TV experience that’s less daunting and brings users right to the stuff they want to see in a different news story from Protocol. It explains how businesses like Amazon balance the user experience while still addressing content partners’ needs.
According to the points made in the protocol, Amazon is still working to improve the latest Fire TV experience for previously-updated users.
In addition, Amazon needs to further incorporate plugs for new subscription channels into its interface, having them sound less like upsell prompts.
Amazon Fire TV
A fully redesigned Home Screen, seen on the latest Fire TV, aims to help consumers discover all their favorite material in one location. The updated, more central navigation menu provides quick access to your catalog, live video, and your favorite applications. At the top of the frame, there are huge, popular media that occupy the whole room, while the media at the bottom are displayed using a more conventional type of tiles for movies and TV shows.
In September, the gui was overhauled with a “Find” tab containing videos, TV shows, free ad-supported material, and sports from different providers. The Find tab’s aim is to provide users with new material when they don’t know what they want to watch. Through this modern gui, instead of simply randomly searching a provider’s catalog, the service surfaces everything you’ll want to watch instantly.
Fire TV offers a customized streaming profile system and is another major aspect of Amazon’s recent Fire TV UI. Because of this, your own feedback won’t get mixed up with those of other customers, so you can be confident that your comments will be returned promptly. Each profile supports personal recommendations, browsing background, watch lists, and more.
Amazon confirmed to Protocol that it would also introduce the latest functionality to TVs with built-in Fire TV OS and older streaming adapters in the coming months.
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