Highlights: Facebook is about to add many audio tools including Facebook Live audio rooms, sound bites, podcasts, etc., Also company says it will monetize the creators.
Facebook, the social media behemoth, is investing heavily in audio features. The company announced a slew of new audio-only features that will be available in the Facebook app in the coming months. Although the functionality will initially be spread around Facebook, the company has stated that it will establish a central location for audio content to be hosted. The company is also incorporating monetization features from the start, giving it an advantage over rivals Clubhouse and Twitter, both of which have been dabbling in the social audio space for some time.
Facebook revealed that it will be bringing podcasts in next few months. Instead of developing its own podcast hosting site, Facebook will partner with Spotify for this service, according to a previous report by Recode. Over 170 million people already link to podcast pages on Facebook, according to the company, and they’ll soon be able to listen to episodes directly from the main Facebook app, even when it’s in the background.
Users will be able to discover podcasts based on their interests, as well as leave feedback and suggestions on them, thanks to Facebook’s new features. The Facebook app will also enable podcast creators to find new listeners.
“While we’re big believers in the power of short-form audio, we also know that some stories and conversations deserve more airtime. More than 170 million people are already connected to hundreds of thousands of podcast pages on Facebook, and more than 35 million people are members of fan groups around podcasts, “ Facebook on it’s blog post
Powerful Audio Tools:
Facebook also revealed that it will add more audio related tools. The company says this comes as a result of the investments on Audio technologies. The features include advanced AI to make the audio quality better even in crowded environments. Also we can add music to our stories via Facebook Sound Collection. Company also adds that it will bring mix audio tracks feature, which will be a collection of sound effects, voice effects and filters.
“The first thing we’re building is a set of new audio creation tools. Just like we did for photos and videos, we want everyone to have tools that are powerful enough for the pros, but intuitive and fun”
Soundbites on Facebook:
Soundbites tools will allow you to record short-form, creative audio clips for anecdotes, jokes, inspirational moments, poetry, and many other things we haven’t yet imagined. Over the next few months, the company will begin testing of Soundbites with a select group of creators and refine the product based on their feedback before making it available to everyone.
Live Audio Rooms: A Clubhouse Rivalry
Facebook reported that it will test the Live Audio Rooms Feature. The core concept behind this feature is that users would be able to host live chat rooms on Facebook Groups and Messenger. According to the company, 1.8 billion people use Groups on a monthly basis, and the company will begin by testing rooms with these Groups. Public figures will be able to use the feature as well, where they will be able to host discussions with those on the forum. This feature will be available in this summer according to the blog post which might be around june-july period.
“We’re also going to start testing Live Audio Rooms and we expect it to be available to everyone on the Facebook app by the summer. We believe that audio is a perfect way for communities to engage around topics they care about.” The company added.
Monetize Your Creation:
Finally, monetization features would be available right away, which will attract creators to Facebook and give it an advantage over Twitter space and Clubhouse. Users can help creators by contributing Stars, a virtual object that can be purchased on Facebook to show support for a cause. It will also include the option to charge for Live Audio Room access, as well as subscription and single-access payments.
“The only way this all works long term is if creators can make money from their efforts. So at launch, we’re introducing multiple ways for audio creators to build their business while pursuing their passion.”