Following earlier tests in 2019, Facebook will begin to openly roll out the ability to hide Likes on posts across both Face-book and Instagram this week. The project, which puts the decision about Likes in the hands of Face-book’s global user base, had been in the works for years but was shelved owing to the COVID-19 outbreak and the work necessary by firm to respond, according to the firm.
Hide the like button: Facebook and Instagram
Like-chasing on Instagram, in particular, contributed to an environment in which people posted in order to achieve influence and popularity, which might lead to a less real experience. Getting Likes or other types of engagement on Face-book could also be linked to uploading contentious information that elicited a reaction.
The original goal of hiding Like numbers on Face-book’s social networks was to make the experience less stressful for users. Users frequently experienced worry and shame as a result of their postings not receiving enough Likes to be labelled “popular.” This was especially troublesome for younger users, who place a high importance on what their peers think of them, to the point where they would delete posts that didn’t garner enough Likes.
As a result of the pressure to perform, some users developed a desire for a “Like-free” safe area where they could interact with friends or the general public without having to acquire popularity. This type of feedbacks from the users have led Face-book to implement the like-free scenario.
"We tested hiding like counts to see if it might depressurize people’s experience on Instagram. What we heard from people and experts was that not seeing like counts was beneficial for some and annoying to others, particularly because people use like counts to get a sense of what’s trending or popular, so we’re giving you the choice." Facebook on its blog post