After testing ads on users in a limited countries like India, Germany, and Australia, Instagram is bringing them to its TikTok clone, Reels. These will be vertical, full-screen ad breaks that occur between Reels and can last up to 30 seconds, just like the ones in Stories. You’ll also be able to bypass the commercials or interact with them by commenting, liking, saving, or sharing them. Most brands, on the other hand, would probably prefer it if you clicked the shop button and bought anything. The advertising will appear wherever you see Reels, according to Instagram, including in the Reels tab, Stories, Explore, and your feed.
You will see ads on Instagram Reels!
In April, Instagram began testing ads in Australia, Brazil, Germany, and India. Other than the speed with which Instagram has rushed to transform this new format into a money generator, there’s nothing particularly remarkable about more advertising making its way into the platform.
The ads will show in between individual Reels submitted by users and will display in most areas where users view Reels content, including the Reels tab, Reels in Stories, Reels in Explore, and Reels in your Instagram Feed, according to Instagram. To be given a Reels ad, however, the user must first be in the immersive, full-screen Reels viewer.
Unfortunately, digital advertising is Facebook’s primary source of revenue, so it’s no surprise that it’s expanding its ad network. It began testing sticker advertisements in Stories on its main platform earlier this year, and it has previously placed ads in Instagram’s Explore section.