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Tuesday, October 26, 2021

Sennheiser plans to sell its audio market business

On Tuesday, Sennheiser revealed it was searching for a shareholder to invest in its consumer market. The consumer sector of the company focuses on headphones of all sorts, while its other companies provide specialist audio products such as studio microphones, amplifiers, and more.

“Our products are known for the best sound and for delivering a unique sound experience. These crucial aspects are at the heart of the purchasing decision for our customers in the Premium Headphones, Enhanced Hearing, Audiophile and Soundbars segments,” explains Daniel Sennheiser, Co-CEO. “These are the strengths that we want to work with a partner to build upon.”

“All business units are to emerge strengthened from the planned repositioning. With a strong partner at our side to invest in our Consumer business, we will be even better equipped to play to our strengths and to continue to bring the benefit of these strengths to our customers,” says Daniel Sennheiser.

“For over 75 years, Sennheiser has stood for excellent technology and unique audio experiences. In doing so, we always focus on the needs of our customers. And we will continue to do so in the future,” Andreas Sennheiser said in a statement.


“In our Professional and Consumer Divisions, we have four Business Units in total: Pro Audio, Business Communications, Neumann and Consumer Electronics. In all of these areas we see great potential for growth. At the same time, they are characterized by different customer groups, customer requirements, product life cycles and market dynamics,” says Andreas Sennheiser, Co-CEO of Sennheiser.

“To be best able to exploit the potential in each of these markets, we are concentrating our own resources on the three business areas in the Professional division and are looking for a strong partner to invest in our Consumer business,” adds Daniel Sennheiser, Co-CEO of Sennheiser.

Story Highlights: Sennheiser revealed that they wanted to

ϟ Strengthen the market position and increase visibility in the Consumer business
ϟ Focus on development of Professional business
ϟ Repositioning for a successful future
ϟ The business plans to invest in its sound expertise as well as its market position and exposure totally independent.
ϟ The audio firm has already been in discussions with prospective clients.

Sennheiser is searching for a partner that will invest in the manufacture of headphones and soundbars in its consumer market.

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