Twitter, a microblogging platform is working on a new feature that will have an upvote/downvote button in the users’ reply section. Some iOS users may see a new button in people’s replies that looks like Reddit’s downvote button. This move is meant to give it a better understanding of the types of responses people find relevant in a conversation.
Random testers who receive the feature may receive various versions. Some users may only see a downvote button next to Twitter’s heart/like choice, while others may see both upvote and downvote icons. Instead of thumbs up and down buttons, a third version will show testers thumbs up and down buttons.
Idea Behind Twitter’s Upvote/Downvote button:
The idea, according to Twitter Support, is to collect enough data so that the platform can work on ways to surface more relevant responses. In protracted threads, for example, the finest replies may not appear right away and may be buried beneath a slew of other people’s tweets.
The number of downvotes a reply receives will be hidden from the public eye, and users’ downvotes will be accessible just to them. Upvotes will appear as likes in the meantime. Votes now have no effect on the order of responses, comparable to how Reddit buries replies with a lot of downvotes.
“We’re testing a few approaches to allow people to upvote and downvote replies. This gives people the power to privately voice their opinion on the quality of replies without publicly shaming others while also giving us more nuanced feedback. We’re hoping to learn more about the quality of replies that people vote on and if voting is a feature that people find valuable.” – Cody Elam, User Researcher at Twitter.