March 4, 2024

Have you ever thought about starting your own podcast? If so, you’re not alone. Podcasting has exploded in popularity over the past few years, with millions of people tuning in to their favorite shows every day.

Consider your interests and expertise

So you’ve decided to start a podcast in Austin, but where do you begin? The first step is to choose a topic that you are passionate about.

Think about your hobbies, the things that interest you, or what you are knowledgeable about. You want to create content that comes from a place of authenticity.

This will make it easier for you to talk about the topic on a regular basis and keep your listeners engaged. For example, if you love cooking, consider creating a podcast centered around recipes and cooking tips for Austinites.

If politics is more up your alley, consider discussing local or state issues unique to Austin. Whatever your passion may be, there’s likely already an audience out there looking for content on that topic.

Research popular podcast topics in Austin

Next up is some market research! Take some time to look at popular podcasts in Austin and see what topics are already being covered.

This will give you an idea of what types of content are resonating with audiences in the city. Some popular podcasts include “Austin All Day,” which covers all things food related in the city, “The Daily Texan Newscast,” which provides news updates from the University of Texas at Austin campus, and “Austin Monitor Radio,” which discusses local politics.

While researching these podcasts can give you ideas on what topics work well in this city, don’t be afraid to put your own spin on things! Do something unique or different with a popular topic so that your audience has something new and interesting to listen to.

Brainstorm unique angles or niches

Speaking of unique angles – this is where brainstorming really comes into play. Think outside the box when deciding how to approach your chosen topic. For example, if starting an Austin-based music podcast seems daunting – instead of creating a generic roundup of local concerts or music news, take the angle of profiling one local musician’s journey every episode.

Maybe you could explore Austin’s lesser-known artists or dive deeper into how the city influences their sound. Another option is to consider podcasting on a particular subtopic rather than cover an entire industry.

Instead of starting a general pop-culture podcast, try delving into something more specific like exploring underground comedy in Austin or interviewing unique art vendors at local markets. Whatever your niche may be, make sure it is something that you are passionate about and can speak confidently on.

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